{"id":1139,"date":"2024-02-28T16:10:00","date_gmt":"2024-02-28T15:10:00","guid":{"rendered":"https:\/\/www.staging.directionrh.fr\/?p=1139"},"modified":"2024-11-20T14:22:29","modified_gmt":"2024-11-20T13:22:29","slug":"construire-une-image-differenciante-pour-attirer-et-fideliser-les-talents","status":"publish","type":"post","link":"https:\/\/www.staging.directionrh.fr\/en\/2024\/02\/28\/construire-une-image-differenciante-pour-attirer-et-fideliser-les-talents\/","title":{"rendered":"Building a distinctive image to attract and retain talent"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFF3E8&Prime; custom_margin=\u00a0\u00bb||||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb50px||50px||true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb50px||50px||true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px||20px||true|false\u00a0\u00bb bottom_divider_flip=\u00a0\u00bbvertical\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; 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custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb19px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|||20px|true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|||20px|true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb10px||10px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||||false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb35px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.2em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.1em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbcenter\u00a0\u00bb text_orientation_phone=\u00a0\u00bbcenter\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbLa marque employeur \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_font_size=\u00a0\u00bb30px\u00a0\u00bb title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb|||20px|false|false\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb title_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb title_line_height_phone=\u00a0\u00bb1.2em\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_heading title=\u00a0\u00bbConstruire une image diff\u00e9renciante pour attirer et fid\u00e9liser les talents\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_font_size=\u00a0\u00bb22px\u00a0\u00bb title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb15px||15px||true|false\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb title_line_height_phone=\u00a0\u00bb1.2em\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_image src=\u00a0\u00bbhttps:\/\/www.staging.directionrh.fr\/wp-content\/uploads\/2024\/10\/Actualite_Direction-RH_Marque-employeur_2-01.png\u00a0\u00bb title_text=\u00a0\u00bbActualit\u00e9_Direction RH_Marque employeur_2-01&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb background_color=\u00a0\u00bb#f9fafc\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_enable_color_tablet=\u00a0\u00bboff\u00a0\u00bb background_enable_color_phone=\u00a0\u00bboff\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbleft\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"translation-block\">The concept of \"<span style=\"color: #313135\"><strong>Employer Branding<\/strong>\" originated across the Atlantic, first mentioned in 1990. The principle is simple: <strong>reuse the marketing strategies and techniques<\/strong> that have proven effective, and <strong>apply them to a company's human resources<\/strong>.<\/span><\/p>\n<p class=\"translation-block\"><span style=\"color: #313135\">In France, the concept of \"<strong>employer brand<\/strong>\" emerged in the early 2000s. It gained real <strong>momentum with the rise of social media, the development of start-ups, the entry of new generations of employees into the workforce, and the creation of the very first company rating websites<\/strong>.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||||false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbQu&rsquo;est-ce qu&rsquo;une marque employeur ? \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb30px\u00a0\u00bb title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb min_height=\u00a0\u00bb19px\u00a0\u00bb custom_margin=\u00a0\u00bb|25px|0px|25px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px|0px|0px|false|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb title_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb title_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb title_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_left=\u00a0\u00bb5px\u00a0\u00bb border_color_left=\u00a0\u00bb#EABF18&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb5px||5px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_padding=\u00a0\u00bb|25px||25px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbleft\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"translation-block\"><strong>The employer brand<\/strong> <strong>represents the overall image of a company, conveyed both internally and externally through various communication methods and strategies<\/strong>. <strong>It carries the company's DNA, including its values, mission, and corporate culture.<\/strong> Similar to a commercial brand targeting consumers and clients, it targets candidates as well as the employees of a company.<\/p>\n<p class=\"translation-block\">Every company, regardless of its size, has its own employer brand, and <strong>embarking on a process to develop it is not about reinventing it, but rather about strengthening it and highlighting it<\/strong>. For this, the involvement of management, which embodies the very essence of the company, along with marketing and human resources, is essential. The finance, communications, IT teams, as well as general services and operational managers, are also involved.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f9fafc\u00a0\u00bb custom_padding=\u00a0\u00bb|150px||150px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|50px||50px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|30px||30px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Such a significant change can only succeed if it is structured and supported by all relevant departments.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbPourquoi d\u00e9velopper sa marque employeur ?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb30px\u00a0\u00bb title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb min_height=\u00a0\u00bb19px\u00a0\u00bb custom_margin=\u00a0\u00bb|25px|0px|25px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px|0px|0px|false|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb title_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb title_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb title_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_left=\u00a0\u00bb5px\u00a0\u00bb border_color_left=\u00a0\u00bb#EABF18&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb5px||5px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_padding=\u00a0\u00bb|25px||25px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbleft\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"translation-block\">In recent years, the <strong>professional landscape has been constantly evolving. The democratization of new technologies, the shift in mindsets, and the entry of new generations into the workforce have disrupted the established balances<\/strong>. The power dynamic has shifted in favor of employees and candidates.<\/p>\n<p class=\"translation-block\"><strong>The competition to attract and retain talent is more important than ever<\/strong>, especially in sectors seeking skilled professionals. In 2024, it is estimated that 88% of employers, across all company sizes, plan to recruit for permanent contracts (CDI), while 80% anticipate temporary contracts (CDD). In such a context, it is crucial for companies to embrace these new trends and <strong>have a strong and distinctive employer brand<\/strong>.<\/p>\n<p class=\"translation-block\">The employer brand represents a true asset that can <strong>help a company stand out from the competition<\/strong> during the recruitment process. By offering an attractive image and a positive corporate culture, it can attract top talent and increase the chances of retaining employees. <strong>Internally<\/strong>, a strong employer brand also helps to <strong>strengthen employee engagement<\/strong>, <strong>reduce employee turnover<\/strong>, and <strong>promote strong cohesion<\/strong> and a <strong>strong corporate culture<\/strong>.<\/p>\n<p class=\"translation-block\">By investing in the development of their employer brand, companies can not only <strong>ensure their sustainability and attractiveness<\/strong>, but also create a rewarding and fulfilling work environment for their employees, thus contributing to their long-term success.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f9fafc\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_enable_color_tablet=\u00a0\u00bboff\u00a0\u00bb background_enable_color_phone=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbComment promouvoir sa marque employeur ?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb30px\u00a0\u00bb title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb min_height=\u00a0\u00bb19px\u00a0\u00bb custom_margin=\u00a0\u00bb|25px|0px|25px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px|0px|0px|false|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px|20px|true|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb title_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb title_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb title_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_left=\u00a0\u00bb5px\u00a0\u00bb border_color_left=\u00a0\u00bb#EABF18&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb5px||5px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_padding=\u00a0\u00bb|25px||25px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbleft\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"translation-block\">Before embarking on an employer brand development project, it is important to <strong>conduct a thorough assessment of the current state<\/strong>. This first step involves <strong>analyzing available online information<\/strong>, evaluating the company\u2019s reputation on social media and other review sites, <strong>surveying internal employees<\/strong> as well as candidates.<\/p>\n<p>With the rise of social media, where just a few clicks and words can quickly influence external perception, this approach becomes even more important.<\/p>\n<p><strong>The data collected provides an overall view of the company's current image and helps establish a tailored action plan, activating the right communication levers.<\/strong><\/p>\n<p>Pour promouvoir la marque employeur \u00e0 l\u2019externe, une soci\u00e9t\u00e9 peut activer des canaux de communication tels que le site internet de la soci\u00e9t\u00e9 ou encore les r\u00e9seaux sociaux.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f9fafc\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|60px|0px|60px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb20px|0px|20px|0px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px|0px|20px|0px|true|true\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_enable_color_tablet=\u00a0\u00bboff\u00a0\u00bb background_enable_color_phone=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb|40px||40px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb15px|15px|15px|15px|true|true\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb background_color_tablet=\u00a0\u00bb#f9fafc\u00a0\u00bb background_color_phone=\u00a0\u00bb#f9fafc\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_enable_color_tablet=\u00a0\u00bbon\u00a0\u00bb background_enable_color_phone=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\" class=\"translation-block\"><strong>The website<\/strong><br>It is the first point of contact between a company and a candidate. Therefore, it must be user-friendly, clear, responsive, and, most importantly, well-ranked by search engines.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb|40px||40px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb15px|15px|15px|15px|true|true\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb background_color_tablet=\u00a0\u00bb#f9fafc\u00a0\u00bb background_color_phone=\u00a0\u00bb#f9fafc\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_enable_color_tablet=\u00a0\u00bbon\u00a0\u00bb background_enable_color_phone=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\" class=\"translation-block\"><strong>Social media<\/strong><br>Essential today for a company. They allow you to convey the company's values and culture, as well as interact with potential candidates.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f9fafc\u00a0\u00bb custom_margin=\u00a0\u00bb||150px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||100px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_enable_color_tablet=\u00a0\u00bboff\u00a0\u00bb background_enable_color_phone=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_padding=\u00a0\u00bb|25px||25px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbleft\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"translation-block\">A <strong>good responsiveness in interactions<\/strong>, whether by email, messages, or comments, across these various channels will also positively contribute to strengthening the company's image.<\/p>\n<p class=\"translation-block\"><strong>Internally<\/strong>, an <strong>impeccable onboarding process<\/strong> and a high-quality welcome for clients, suppliers, and partners will help strengthen the employer brand. Employees and potential employees will also appreciate a <strong>work environment conducive to well-being<\/strong>, and <strong>attractive benefits<\/strong> such as remote work, favorable paid leave, or meal solutions.<\/p>\n<p class=\"translation-block\">However, it is important not to establish an employer brand that is only a facade. What is highlighted through various external communication channels must also be implemented internally. A <strong>\"showcase\" employer brand<\/strong> can have the opposite effect of what is intended and lead to <strong>disappointment<\/strong> for employees and newcomers. The repercussions could damage the company's reputation.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|100px|0px|100px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|20px||20px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb-220px||20px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px|0px||0px|false|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|true|true\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#f9fafc\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Conversely, when what is highlighted reflects reality and the company succeeds in fostering loyalty among its employees, they become true ambassadors of the company.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.2&Prime; 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locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb5px||5px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbLexend|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#313135&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_padding=\u00a0\u00bb|25px||25px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.5em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbleft\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"translation-block\">Whether it's to address recruitment difficulties, high turnover rates, or simply to modernize their image and internal processes, <strong>many companies undertake audits of their HR practices and overall reputation<\/strong>. These audits cover various aspects such as employee onboarding and training practices, the work environment, available tools, career development opportunities, compensation, social benefits, communication, and the company's commitments, particularly in terms of social responsibility (CSR).<\/p>\n<p class=\"translation-block\">Direction RH provides you with its <strong>multidisciplinary team to advise and support you throughout this process<\/strong>. <strong>Our experts<\/strong> will assist you in <strong>establishing an HR diagnosis<\/strong> that will serve as the foundation for implementing an action plan, aimed at <strong>creating or redefining an engaging and unifying brand DNA<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>The concept of \"Employer Branding,\" which originated across the Atlantic in the 1990s, is revolutionizing the way companies approach human resources. <\/p>","protected":false},"author":1,"featured_media":416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - 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